HP DreamColor

Together with DreamWorks Animation SKG, Hewlett Packard demonstrated an innovative display technology capable of producing affordable and consistent color accuracy between devices.
It was called the HP DreamColor Technology and is meant to display “accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen LCD”.

This leads to the first combination of true 30-bit color with a range of 1 billion colors, with a LED-backlit LCD and will be available at a fraction of the cost of high-quality displays.
HP DreamColor Technology-enabled displays will be used in broadcast, film/video post-production, animation and graphic arts sectors, where they will offer richer color and darker blacks, including factory presets for all color ranges from NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI video standards.

HP will adopt this new technology support in a range of displays and printers.